Paf Acquires Online Gambling Operator Winga
Paf, the Aland-based online gambling group, has acquired the four year old online gambling operator Winga from a leading Italian based multinational group of companies, Buongiomo Spa, for an undisclosed consideration. The deal between Paf and Buongiomo SpA includes the WingaTV television channel.
The acquisition will also see Winga become a subsidiary of the Paf Group while Winga’s activities will continue operating under the Winga brand and online at Winga.it.
The television channel integrates with the company’s online gambling offers and games programs are broadcast each day via the Italian digital terrestrial television network and online streaming. The channel’s output is linked to Winga.it’s gaming offers.
Based in Milan, Italy, Winga offers players casino, poker as well as bingo products and is powered by software from Playtech, the world’s largest supplier of online gaming and sports betting software.
Winga was founded in 2010 and currently has 27 employees. The company uses local gaming licenses and operates within the regulated Italian market. It’s revenue reached 10 million Euros last year.
According to the Chief Executive Officer of Paf, Anders Ingves, the acquisition of Winga is part of their strategy of continued internationalization and expansion. He also said that they see huge potential in Winga’s well established operational base in combination with Paf’s international industry experience and huge range of products. Ingves added that as a first step they intend expanding Winga’s product range to include additional casino games and betting in the next few years.
Assen Diakovski, the Chief Executive Officer of Winga, said that their market niche within casino TV in combination with Paf’s international gaming expertise makes him confident that together they can grow the business in Italy over the next few years.